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Excellence in Business Communication, 13th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world.

Published by Pearson (September 15th 2020) - Copyright © 2020

ISBN-13: 9780135642788

Subject: Business Communication

Category: Excellence in Business Communication

Overview

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Professional Communication in a Digital, Social, Mobile World
  2. Interpersonal Communication Skills
  3. Collaboration and Business Etiquette
  4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

  1. Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

  1. Building Careers and Writing Résumés
  2. Applying and Interviewing for Employment

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