E-Commerce 2019: Business, Technology and Society

E-Commerce 2019: Business, Technology and Society, 15th edition

  • Kenneth C. Laudon, 
  • Carol Guercio Traver

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Overview

E-commerce 2019 is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from well-known companies illustrate how e-commerce is altering business practices and driving shifts in the global economy.

Published by Pearson (September 18th 2020) - Copyright © 2020

ISBN-13: 9780135790885

Subject: Management Information Systems

Category: Electronic Commerce

Table of contents

PART 1: INTRODUCTION TO E-COMMERCE
1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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