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Business Communication Today, 15th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Business Communication Today demonstrates the vital connection between recent technological developments and their impact on the business world. It also takes a look at timeless communication skills, such as listening, presenting and writing that are important to today’s business practices.

With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops and reviews major concepts to maximize your understanding of the material.

Published by Pearson (September 18th 2020) - Copyright © 2021

ISBN-13: 9780136713807

Subject: Business Communication

Category: Business Communication Today

Table of contents

  1. Professional Communication in a Digital, Social, Mobile World
  2. Collaboration, Interpersonal Communication, and Business Etiquette
  3. Communication Challenges in a Diverse, Global Marketplace
  4. Planning Business Messages
  5. Writing Business Messages
  6. Completing Business Messages
  7. Digital Media
  8. Social Media
  9. Visual Media
  10. Writing Routine and Positive Messages
  11. Writing Negative Messages
  12. Writing Persuasive Messages
  13. Finding, Evaluation, and Processing Information
  14. Planning Reports and Proposals
  15. Writing and Completing Reports and Proposals
  16. Developing Presentations in a Social Media Environment
  17. Enhancing Presentations with Slides and Other Visuals
  18. Building Careers and Writing Résumés
  19. Applying and Interviewing for Employment

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