Business Communication Today

Business Communication Today, 15th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Business Communication Today demonstrates the vital connection between recent technological developments and modern business practices.

Published by Pearson (September 18th 2020) - Copyright © 2021

ISBN-13: 9780136713807

Subject: Business Communication

Category: Business Communication

Table of contents

1. Professional Communication in a Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette
3. Communication Challenges in a Diverse, Global Marketplace
4. Planning Business Messages
5. Writing Business Messages
6. Completing Business Messages
7. Digital Media
8. Social Media
9. Visual Media
10. Writing Routine and Positive Messages
11. Writing Negative Messages
12. Writing Persuasive Messages
13. Finding, Evaluation, and Processing Information
14. Planning Reports and Proposals
15. Writing and Completing Reports and Proposals
16. Developing Presentations in a Social Media Environment
17. Enhancing Presentations with Slides and Other Visuals
18. Building Careers and Writing Résumés
19. Applying and Interviewing for Employment

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