Business Communication Today, 15th edition
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Overview
Business Communication Today demonstrates the vital connection between recent technological developments and their impact on the business world. It also takes a look at timeless communication skills, such as listening, presenting and writing that are important to today's business practices.
With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops and reviews major concepts to maximize your understanding of the material.
Published by Pearson (September 18th 2020) - Copyright © 2021
ISBN-13: 9780136713807
Subject: Business Communication
Category: Business Communication Today
Overview
- Professional Communication in a Digital, Social, Mobile World
- Collaboration, Interpersonal Communication, and Business Etiquette
- Communication Challenges in a Diverse, Global Marketplace
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
- Digital Media
- Social Media
- Visual Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Finding, Evaluation, and Processing Information
- Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing Presentations in a Social Media Environment
- Enhancing Presentations with Slides and Other Visuals
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
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