Business Essentials, 13th edition
Choose the option that's right for you
$9.99 / mo
4-month minimum term for $39.96
- Access this eText title
- Up to 2 devices
- Discounted tutor access
$14.99 / mo
4-month minimum term for $59.96
- Access over 1,500 titles
- Up to 2 devices
- Discounted tutor access
Learn more, spend less
Learn anytime, anywhere
Get the app to access your eText whenever you need it
Make it your own
Your notes. Your highlights. Your eText
Find it fast
Quickly navigate your eText with search
Access all your eTexts in one place
Easily continue access
Keep learning with auto-renew
With the help of Business Essentials, you'll be well versed in today's most important business developments and prepared with practical skills. Designed to engage, the text illuminates the challenges, excitement, and disappointments that businesses now face. Through hands-on activities and critical thinking exercises, you'll come to understand the implications of these developments for today's companies.
With new real-world examples and research findings, the 13th Edition will show you how entrepreneurs are putting the concepts you're learning into practice. You'll get advice from leaders who've survived these challenging times and look ahead to various roles that you may play in the business ventures of the future.
Published by Pearson (June 2nd 2021) - Copyright © 2022
Subject: Introduction to Business
Category: Introduction to Business
Table of contents
PART I: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Your questions answered
Introducing Pearson+. Reimagined learning, designed for you. Choose from one eText or over 1,500 eTexts and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.
Pearson eText is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.
When you choose a plan, you're signing up for a 4-month 'term'. We will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.
When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account. If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew.
To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.
With a Multi Pearson+ subscription plan, you can download up to 5 titles on the Pearson+ app from My list on each of your authorized devices every month.
When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.