Business Essentials, 13th edition
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With the help of Business Essentials, you'll be well versed in today's most important business developments and prepared with practical skills. Designed to engage, the text illuminates the challenges, excitement, and disappointments that businesses now face. Through hands-on activities and critical thinking exercises, you'll come to understand the implications of these developments for today's companies.
With new real-world examples and research findings, the 13th Edition will show you how entrepreneurs are putting the concepts you're learning into practice. You'll get advice from leaders who've survived these challenging times and look ahead to various roles that you may play in the business ventures of the future.
Published by Pearson (June 2nd 2021) - Copyright © 2022
Subject: Introduction to Business
Category: Introduction to Business
Table of contents
PART I: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
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