Strategic Management and Competitive Advantage: Concepts and Cases, 6th edition
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Overview
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help readers analyze real business situations? Each chapter has only 4 short sections that cover specific issues in depth.
In the 6th Edition, updated discussions and cases, and strategic management models that have emerged over the last few years have been added. A unique approach, along with these revisions, provide you with the tools you need for strategic analysis.
Published by Pearson (September 18th 2020) - Copyright © 2019
ISBN-13: 9780136878674
Subject: Management
Category: Strategic Management
Overview
PART I: THE TOOLS OF STRATEGIC ANALYSIS
- What is Strategy and the Strategic Management Process?
- Evaluating a Firm’s External Environment
- Evaluating a Firm’s Internal Capabilities
- END-OF-PART I: CASES PC 1—1
PART II: BUSINESS-LEVEL STRATEGIES
- Cost Leadership
- Product Differentiation
- Flexibility and Real Options
- Collusion
- END-OF-PART II: CASES PC 2—1
PART III: CORPORATE STRATEGIES
- Vertical Integration
- Corporate Diversification
- Organizing to Implement Corporate Diversification
- Strategic Alliances
- Mergers and Acquisitions
- END-OF-PART III: PC 3—1
Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index
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