Entrepreneurship: Successfully Launching New Ventures, 6th edition
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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship and teaches you how to successfully launch and grow your own business. The text draws from real business profiles of inspiring young entrepreneurs. You'll be provided with relevant and relatable examples that showcase successful entrepreneurship in action.
The 6th Edition examines entrepreneurship through an easy, four-step process. As you go through the process, you'll see how it clearly outlines both the excitement and the numerous difficulties of launching a new company or enterprise. Careful to identify both failures as well as successes, the text acts a guide to starting a new business for aspiring entrepreneurs.
Published by Pearson (September 18th 2020) - Copyright © 2019
Category: Introduction to Entrepreneurship
Table of contents
PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship
PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan
PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture's Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding
PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
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