Entrepreneurship: Successfully Launching New Ventures, 6th edition

  • Bruce R. Barringer, 
  • R Duane Ireland

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Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship and teaches you how to successfully launch and grow your own business. The text draws from real business profiles of inspiring young entrepreneurs. You'll be provided with relevant and relatable examples that showcase successful entrepreneurship in action.

The 6th Edition examines entrepreneurship through an easy, four-step process. As you go through the process, you'll see how it clearly outlines both the excitement and the numerous difficulties of launching a new company or enterprise. Careful to identify both failures as well as successes, the text acts a guide to starting a new business for aspiring entrepreneurs.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136878681

Subject: Entrepreneurship

Category: Entrepreneurship: Successfully Launching New Ventures

Table of contents

Brief Contents


  1. Introduction to Entrepreneurship


  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan


  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture’s Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding


  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

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