Entrepreneurship: Successfully Launching New Ventures, 6th edition

  • Bruce R. Barringer, 
  • R Duane Ireland

Your access includes:

  • Search, highlight, and take notes
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

4-month term, pay monthly or pay $43.96

Learn more, spend less

  • Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Special partners and offers

    Enjoy perks from special partners and offers for students

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place


Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship and teaches you how to successfully launch and grow your own business. The text draws from real business profiles of inspiring young entrepreneurs. You'll be provided with relevant and relatable examples that showcase successful entrepreneurship in action.

The 6th Edition examines entrepreneurship through an easy, four-step process. As you go through the process, you'll see how it clearly outlines both the excitement and the numerous difficulties of launching a new company or enterprise. Careful to identify both failures as well as successes, the text acts a guide to starting a new business for aspiring entrepreneurs.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136878681

Subject: Entrepreneurship

Category: Entrepreneurship: Successfully Launching New Ventures

Table of contents

Brief Contents


  1. Introduction to Entrepreneurship


  1. Recognizing Opportunities and Generating Ideas
  2. Feasibility Analysis
  3. Developing an Effective Business Model
  4. Industry and Competitor Analysis
  5. Writing a Business Plan


  1. Preparing the Proper Ethical and Legal Foundation
  2. Assessing a New Venture’s Financial Strength and Viability
  3. Building a New-Venture Team
  4. Getting Financing or Funding


  1. Unique Marketing Issues
  2. The Importance of Intellectual Property
  3. Preparing for and Evaluating the Challenges of Growth
  4. Strategies for Firm Growth
  5. Franchising

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.