Business Communication Essentials

Business Communication Essentials, 8th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Business Communication Essentials looks at the contemporary writing, listening, and presentation strategies needed for a successful career in today′s mobile workplace.

Published by Pearson (September 18th 2020) - Copyright © 2021

ISBN-13: 9780136878759

Subject: Business Communication

Category: Business Communication

Table of contents

PART I: BUSINESS COMMUNICATION FOUNDATIONS
1. Professional Communication in Today’s Digital, Social, Mobile World
2. Collaboration, Interpersonal Communication, and Business Etiquette

PART II: THE THREE-STEP WRITING PROCESS
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages

PART III: BRIEF BUSINESS MESSAGES
6. Crafting Messages for Digital Channels
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages

PART IV: LONGER BUSINESS MESSAGES
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing and Delivering Business Presentation

PART V: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
13. Building Careers and Writing Resumes
14. Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols Handbook of Grammar, Mechanics, and Usage Answer Key

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