International Business, 16th edition
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International Business balances authoritative theory and practice. The text consists of engaging writing on the subject of conducting business in international markets and balances authoritative theory with meaningful practice. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases designed to help you effectively apply what you've learned.
Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts on the market. As rigorous and practical as ever, this edition remains current through updated author-written cases. This includes seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
Published by Pearson (September 18th 2020) - Copyright © 2018
Category: International Business
Table of contents
I. Background for International Business
1. Globalization and International Business
II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Business
5. Globalization and Society
III. Theories and Institutions: Trade and Investment
6. International Trade and Factor Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
IV. World Financial Environment
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates
11. Global Capital Markets
V. Global Strategy, Structure, and Implementation
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
VI. Managing International Operations
17. Marketing Globally
18. Global Operations and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
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