Business Essentials, 13th edition
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Overview
The recent events in domestic and global economies are presenting unprecedented challenges, excitement and disappointments for businesses. They're also uncovering a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications for companies today.
The 13th Edition includes new real-world examples and research findings. These help you to see how entrepreneurs are putting into practice the concepts you're learning about, and make this text the most current and relevant one available on the market.
Published by Pearson (June 2nd 2021) - Copyright © 2022
ISBN-13: 9780136863014
Subject: Introduction to Business
Category: Introduction to Business
Overview
PART 1: THE CONTEMPORARY BUSINESS WORLD
- The US Business Environment
- Understanding Business Ethics and Social Responsibility
- Entrepreneurship, New Ventures, and Business Ownership
- Understanding the Global Context of Business
PART 2: MANAGING THE BUSINESS
- Managing the Business
- Organizing the Business
- Operations Management and Quality
PART 3: PEOPLE IN ORGANIZATIONS
- Employee Behavior and Motivation
- Leadership and Decision Making
- Human Resource Management and Labor Relations
PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE
- Marketing Processes and Consumer Behavior
- Developing and Pricing Products
- Distributing and Promoting Products
PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
- Information Technology (IT) for Business
- The Role of Accountants and Accounting Information
PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
- Understanding Money and the Role of Banking
- Managing Business Finances
APPENDICES
- Risk Management
- The Legal Context of Business
- Managing Your Personal FinancesAppendix
- Unions and Labor Management
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