Essentials of Entrepreneurship and Small Business Management, 9th edition
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Essentials of Entrepreneurship and Small Business Management equips you with the tools and critical-thinking skills needed for small business success.
Published by Pearson (September 18th 2020) - Copyright © 2019
Category: Essentials of Entrepreneurship and Small Business Management
Table of contents
Table of Contents
SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS
- Conducting a Feasibility Analysis and Designing a Business Model
- Crafting a Business Plan and Building a Solid Strategic Plan
- Forms of Business Ownership
- Buying an Existing Business
- Franchising and the Entrepreneur
SECTION 3: LAUNCHING THE BUSINESS
- Building a Powerful Bootstrap Marketing Plan
- E-Commerce and the Entrepreneur
- Pricing and Credit Strategies
- Creating a Successful Financial Plan
- Managing Cash Flow
- Choosing the Right Location and Layout
SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
- Sources of Financing: Equity and Debt
- Global Aspects of Entrepreneurship
- Building a New Venture Team and Planning for the Next Generation
Appendix: The Daily Perc Business Plan
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