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Essentials of Entrepreneurship and Small Business Management, 9th edition

  • Norman M Scarborough, 
  • Jeffrey R. Cornwall

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Overview

Essentials of Entrepreneurship and Small Business Management equips you with the tools and critical-thinking skills needed for small business success.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879664

Subject: Entrepreneurship

Category: Essentials of Entrepreneurship and Small Business Management

Table of contents

Table of Contents

SECTION 1: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success

SECTION 2: THE ENTREPRENEURIAL JOURNEY BEGINS

  1. Conducting a Feasibility Analysis and Designing a Business Model
  2. Crafting a Business Plan and Building a Solid Strategic Plan
  3. Forms of Business Ownership
  4. Buying an Existing Business
  5. Franchising and the Entrepreneur

SECTION 3: LAUNCHING THE BUSINESS

  1. Building a Powerful Bootstrap Marketing Plan
  2. E-Commerce and the Entrepreneur
  3. Pricing and Credit Strategies
  4. Creating a Successful Financial Plan
  5. Managing Cash Flow
  6. Choosing the Right Location and Layout

SECTION 4: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

  1. Sources of Financing: Equity and Debt
  2. Global Aspects of Entrepreneurship
  3. Building a New Venture Team and Planning for the Next Generation

Appendix: The Daily Perc Business Plan

Cases

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