Business Communication: Polishing Your Professional Presence, 4th edition

  • Barbara G. Shwom, 
  • Lisa Gueldenzoph Snyder

Choose the option that's right for you

$9.99 / mo

4-month term, pay monthly or pay $39.96

Enjoy these features

  • Up to 2 devices
  • Exclusive offers

$14.99 / mo

4-month term, pay monthly or pay $59.96

Enjoy these features

  • Up to 2 devices
  • Exclusive offers

Learn more, spend less

  • Study smarter, not harder

    Save time with study tools in your eTextbook

  • Watch and learn

    Videos & animations bring concepts to life

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Learn anytime, anywhere

    Get the app to access your eTextbook whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eTextbook

Overview

Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that assists you in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879695

Subject: Business Communication

Category: Business Communication: Polishing Your Professional Presence

Table of contents

Visual Walk-Through

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Developing Your Professional Presence
  2. Working with Others: Interpersonal, Intercultural, and Team Communication
  3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2: DELIVERING EFFECTIVE MESSAGES

  1. Communicating Routine Messages and Building Goodwill
  2. Communicating Persuasive Messages
  3. Communicating Bad News
  4. Using Social Media in Business

PART 3: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

  1. Finding and Evaluating Business Information
  2. Preparing Persuasive Business Proposals
  3. Preparing Business Reports
  4. Preparing and Delivering Business Presentations

PART 4: PERSUADING AN EMPLOYER TO HIRE YOU

  1. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

APPENDICES

  1. Formats for Business Documents
  2. Documentation and Reference Styles
  3. Grammar, Punctuation, Mechanics, and Conventions
  4. Answer Key to Grammar Exercises
  5. Proofreader’s Marks

Your questions answered

Choose from one eTextbook or over 1,500 eTextbooks and study tools, all in one place, for one low monthly subscription. A Single plan includes the use of 1 eTextbook title and study tools. A Multi plan gives you access to more than 1,500 eTextbook titles and study tools. Plus, with the app, put textbooks in your pocket and learn wherever.

Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results.

A Pearson eTextbook is an easy-to-use digital version of the book. You can add notes and highlights, plus learn on the go with the Pearson+ mobile app. Listen on the go with the audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. You can opt to make a one-time payment for the initial 4-month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account.

If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew. If you made a one-time payment for your initial 4-month term, you’ll now pay monthly.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 10 titles from your library on each of your authorized smartphone and tablet devices every month.

When you’re using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.