Business Communication: Polishing Your Professional Presence, 4th edition

  • Barbara G. Shwom, 
  • Lisa Gueldenzoph Snyder

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Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that assists you in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879695

Subject: Business Communication

Category: Business Communication: Polishing Your Professional Presence

Table of contents

Visual Walk-Through


  1. Developing Your Professional Presence
  2. Working with Others: Interpersonal, Intercultural, and Team Communication
  3. Managing the Communication Process: Analyzing, Composing, Evaluating


  1. Communicating Routine Messages and Building Goodwill
  2. Communicating Persuasive Messages
  3. Communicating Bad News
  4. Using Social Media in Business


  1. Finding and Evaluating Business Information
  2. Preparing Persuasive Business Proposals
  3. Preparing Business Reports
  4. Preparing and Delivering Business Presentations


  1. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews


  1. Formats for Business Documents
  2. Documentation and Reference Styles
  3. Grammar, Punctuation, Mechanics, and Conventions
  4. Answer Key to Grammar Exercises
  5. Proofreader’s Marks

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