Business Communication: Polishing Your Professional Presence, 4th edition

  • Barbara G. Shwom, 
  • Lisa Gueldenzoph Snyder

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Overview

Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that will help you professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.

The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising skills in writing, speaking, critical thinking, and collaborating with peers, the text prepares you for the social and communicative challenges you will face as successful business person.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879695

Subject: Business Communication

Category: Business Communication

Table of contents

PART I: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1. Developing Your Professional Presence
2. Working with Others: Interpersonal, Intercultural, and Team Communication
3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART II: DELIVERING EFFECTIVE MESSAGES
4. Communicating Routine Messages and Building Goodwill
5. Communicating Persuasive Messages
6. Communicating Bad News
7. Using Social Media in Business

PART III: RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
8. Finding and Evaluating Business Information
9. Preparing Persuasive Business Proposals
10. Preparing Business Reports
11. Preparing and Delivering Business Presentations

PART IV: PERSUADING AN EMPLOYER TO HIRE YOU
12. Communicating Your Professional Brand: Social Media, Résumés, Cover Letters, and Interviews

Appendix A: Formats for Business Documents
Appendix B: Documentation and Reference Styles
Appendix C: Grammar, Punctuation, Mechanics, and Conventions
Appendix D: Answer Key to Grammar Exercises
Appendix E: Proofreader's Marks

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