Better Business

Better Business, 5th edition

  • Michael R. Solomon, 
  • Mary Anne Poatsy, 
  • Kendall Martin

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Overview

Better Business captures the evolving issues and opportunities of business in a stimulating question-and-answer format, preparing you for success in and out of class.

Published by Pearson (September 18th 2020) - Copyright © 2021

ISBN-13: 9780136879749

Subject: Introduction to Business

Category: Introduction to Business

Table of contents

I. Looking at the Business Environment
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy

II. Starting and Structuring a Business
5. Small Business and the Entrepreneur
6. Forms of Business Ownership

III. Managing a Business and Employees
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management

IV. Principles of Marketing
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution

V. Principles of Finance
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market

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