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Better Business, 5th edition

  • Michael R. Solomon, 
  • Kendall Martin

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Overview

For courses in introductory business.

 

Conversational, question and answer approach to contemporary business

Better Business introduces the business content students need--in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages students to come to class prepared to have better conversations, opening up a truly engaging classroom experience. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, students and instructors have a powerful learning and teaching tool that captures the evolving issues and opportunities of business.

 

Also available with MyLab Intro to Business

MyLab™ Intro to Business is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

Published by Pearson (September 18th 2020) - Copyright © 2018

ISBN-13: 9780136879749

Subject: Introduction to Business

Category: Introduction to Business

Overview

I. Looking at the Business Environment

1. Business Basics

2. Economics and Banking

3. Ethics in Business

4. Business in a Global Economy

 

II. Starting and Structuring a Business

5. Small Business and the Entrepreneur

6. Forms of Business Ownership

 

III. Managing a Business and Employees

7. Business Management and Organization

8. Motivation, Leadership, and Teamwork

9. Human Resource Management

10. Online Business and Technology

11. Production, Operations, and Supply Chain Management

 

IV. Principles of Marketing

12. Marketing and Consumer Behavior

13. Product Development, Branding, and Pricing Strategies

14. Promotion and Distribution

 

V. Principles of Finance

15. Financing and Accounting for Business Operations

16. Investment Opportunities in the Securities Market

 

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