Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th edition

  • Thomas L Wheelen, 
  • J David Hunger, 
  • Alan N. Hoffman, 
  • Charles E. Bamford

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Overview

Strategic Management and Business Policy explores strategies organizations can build upon to push their businesses forward. Picking up where the popular previous editions left off, the 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy. The text has an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip you with the strategic concepts you will need to know. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Published by Pearson (September 18th 2020) - Copyright © 2021

ISBN-13: 9780136879862

Subject: Management

Category: Strategic Management

Table of contents

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT AND BUSINESS POLICY
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management

PART II: SCANNING THE ENVIRONMENT
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage

PART III: STRATEGY FORMULATION
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice

PART IV: STRATEGY IMPLEMENTATION AND CONTROL
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control

PART V: INTRODUCTION TO CASE ANALYSIS
13. Suggestions for Case Analysis

PART VI: CASES IN STRATEGIC MANAGEMENT

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