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International Business: The Challenges of Globalization, 9th edition

  • John J. Wild, 
  • Kenneth L. Wild

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Overview

International Business: The Challenges of Globalization uses a cultural framework and real-world examples to help you understand the scope of international business and prepare for your career. The text uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life.

The 9th Edition uses a unique organizing framework that helps you to understand how the elements of international business are related. With a focus on employability skills, you will understand how the concepts learned in this course will be relevant to your future. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.

Published by Pearson (September 18th 2020) - Copyright © 2019

ISBN-13: 9780136879879

Subject: Management

Category: International Business

Table of contents

Brief Contents

PART I: GLOBAL BUSINESS ENVIRONMENT

  1. Globalization

PART II: NATIONAL BUSINESS ENVIRONMENTS

  1. Cross-Cultural Business
  2. Political Economy and Ethics
  3. Economic Development of Nations

PART III: INTERNATIONAL TRADE AND INVESTMENT

  1. International Trade Theory
  2. Political Economy of Trade
  3. Foreign Direct Investment
  4. Regional Economic Integration

PART IV: THE INTERNATIONAL FINANCIAL SYSTEM

  1. International Financial Markets
  2. International Monetary System

PART V: INTERNATIONAL BUSINESS MANAGEMENT

  1. International Strategy and Organization
  2. Analyzing International Opportunities
  3. Selecting and Managing Entry Modes
  4. Developing and Marketing Products
  5. Managing International Operations
  6. Hiring and Managing Employees

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