International Business: The Challenges of Globalization, 9th edition
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International Business: The Challenges of Globalization uses a cultural framework and real-world examples to help you understand the scope of international business and prepare for your career. The text uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life.
The 9th Edition uses a unique organizing framework that helps you to understand how the elements of international business are related. With a focus on employability skills, you will understand how the concepts learned in this course will be relevant to your future. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.
Published by Pearson (September 18th 2020) - Copyright © 2019
Category: International Business
Table of contents
PART I: GLOBAL BUSINESS ENVIRONMENT
PART II: NATIONAL BUSINESS ENVIRONMENTS
- Cross-Cultural Business
- Political Economy and Ethics
- Economic Development of Nations
PART III: INTERNATIONAL TRADE AND INVESTMENT
- International Trade Theory
- Political Economy of Trade
- Foreign Direct Investment
- Regional Economic Integration
PART IV: THE INTERNATIONAL FINANCIAL SYSTEM
- International Financial Markets
- International Monetary System
PART V: INTERNATIONAL BUSINESS MANAGEMENT
- International Strategy and Organization
- Analyzing International Opportunities
- Selecting and Managing Entry Modes
- Developing and Marketing Products
- Managing International Operations
- Hiring and Managing Employees
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