Technology Strategies for the Hospitality Industry, 3rd edition
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Technology Strategies for the Hospitality Industry is a practical guide to enhancing hospitality with technology. It examines technology strategies for various segments of the hospitality industry, from hotels and restaurants to meetings and events. Specific technologies used in hospitality are also explored, from networks and data exchange, to eCommerce for both business and consumers.
Pragmatic in its approach, the text has a running theme of strategy throughout. Each chapter flows in the same order: interview, content, case study and questions.
The 3rd Edition was written in cooperation with a team of contributing authors from the industry. It includes a new chapter on virtual and augmented reality in hospitality, as well as updated material on current and emerging technologies.
Published by Pearson (July 14th 2021) - Copyright © 2019
Subject: Culinary Arts & Hospitality Management
Category: Hospitality Management / Accounting / HR
1. Introduction and Competitive Advantage
2. Computer Basics and Networking
3. E-Commerce and Digital Marketing in Practice
4. Restaurant Management Systems
5. Hotel and Resort Technology
6. Technology in Meeting and Events
7. Global Distribution Systems and Channels
9. Information to Knowledge
10. Augmented Reality and Virtual Reality in Hospitality
11. Strategic Hospitality Technology Investment
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