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Tourism: The Business of Hospitality and Travel, 6th edition

  • Roy A. Cook, 
  • Cathy H. C. Hsu, 
  • Lorraine L. Taylor

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Overview

PART I: THE TRAVELING PUBLIC AND TOURISM PROMOTERS
Introducing the World's Largest Industry, Tourism
Marketing to the Traveling Public
Delivering Quality Tourism Services
Bringing Travelers and Tourism Service Suppliers Together
Capturing Technology's Competitive Advantages

PART II: TOURISM SERVICE SUPPLIERS
Transportation
Accommodations
Food and Beverage
Attractions and Entertainment
Destinations

PART III: THE TOURISM ENVIRONMENT
Economic and Political Impacts of Tourism
Environmental and Social/Cultural Impacts of Tourism
Sustaining Tourism's Benefits
The Future of Tourism

Published by Pearson (July 14th 2021) - Copyright © 2018

ISBN-13: 9780137408023

Subject: Culinary Arts & Hospitality Management

Category: Travel, Tourism, & Events

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