The School and Community Relations

The School and Community Relations, 12th edition

  • Edward H. Moore, 
  • Don H. Bagin, 
  • Donald R. Gallagher

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Overview

Filled with communications tools and interviews with experts, The School and Community Relations will help you plan and facilitate successful internal and external communication. This is your resource to go beyond the simple dissemination of information and proactively identify and engage the right audiences.

Published by Pearson (June 11th 2021) - Copyright © 2020

ISBN-13: 9780137413591

Subject: Educational Leadership

Category: School & Community Relations

Table of contents

PART I: ESSENTIAL CONSIDERATIONS
1. The Importance of Public Relations
2. Public Character of the School
3. Understanding the Community
4. Policies, Goals, and Strategies
5. Administering the Program

PART II: RELATIONS WITH SPECIAL PUBLICS
6. The Communication Process
7. Communicating with Internal Publics
8. Communicating with External Publics
9. Crisis Communication
10. Communication about School Services, Activities, and Events

PART III: COMMUNICATIONS TOOLS
11. Working with the News Media
12. Creating and Delivering Online and Print Communications
13. Conducting Special Issue Campaigns
14. Communication School Finance Issues

PART IV: EVALUATION
15. Communication Assessment and Accountability

Appendix A: Organizations that Could Be Helpful

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