Marketing for Hospitality and Tourism, 8th edition

  • Philip Kotler, 
  • John T. Bowen, 
  • Seyhmus Baloglu

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Overview

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. This title offers industry examples and explores each area of marketing for hospitality and travel while applying theoretical concepts to real-world examples and cases.

Published by Pearson (July 14th 2021) - Copyright © 2021

ISBN-13: 9780137499014

Subject: Culinary Arts & Hospitality Management

Category: Hospitality Management / Accounting / HR

Table of contents

Brief Contents

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS

  1. Introduction: Marketing for Hospitality and Tourism
  2. Service Characteristics of Hospitality and Tourism Marketing
  3. The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES

  1. The Marketing Environment
  2. Managing Customer Information to Gain Customer Insights
  3. Consumer Markets and Consumer Buying Behavior
  4. Organizational Buyer Behavior
  5. Customer-Driven Marketing Strategy: Creating Value for Target Customers

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX

  1. Designing and Managing Products and Brands: Building Customer Value
  2. Internal Marketing
  3. Pricing: Understanding and Capturing Customer Value
  4. Distribution Channels Delivering Customer Value
  5. Engaging Customers and Communicating Customer Value and Advertising
  6. Promoting Products: Public Relations and Sales Promotions
  7. Professional Sales
  8. Direct, Online, Social Media, and Mobile Marketing

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING

  1. Destination Marketing
  2. Next Year's Marketing Plan

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