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Public Relations: A Values-Driven Approach, 6th edition

  • David W. Guth, 
  • Charles Marsh

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Overview

1. What Is Public Relations?
2. Jobs in Public Relations
3. A Brief History of Public Relations
4. The Publics in Public Relations
5. Communication Theory and Public Opinion
6. Ethics and Social Responsibility in Public Relations
7. Research and Evaluation
8. Planning: The Strategies of Public Relations
9. Communication: The Tactics of Public Relations
10. Multimedia Message Development
11. Cyber-Relations in the Digital Age
12. Crisis Communications
13. Public Relations and Marketing
14. Cross-Cultural Communication
15. Public Relations and the Law
16. Your Future in Public Relations

Published by Pearson (July 23rd 2021) - Copyright © 2017

ISBN-13: 9780137499199

Subject: Communication

Category: Public Relations

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