Economics for Managers, 3rd edition

  • Paul G. Farnham

Choose the option that's right for you

$9.99 / mo

4-month term, pay monthly or pay $39.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers
  • Videos and study resources

$14.99 / mo

4-month term, pay monthly or pay $59.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers
  • Videos and study resources

Learn more, spend less

  • Study smarter, not harder

    Save time with study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Learn anytime, anywhere

    Get the app to access your eTextbook whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eTextbook

  • Channels

    Learn complex concepts using short videos and practice

Overview

Using cases and real-world examples, Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics from a managerial decision-making perspective. Examine how economic forces can affect your business and the factors you need to consider when making business decisions.

Published by Pearson (July 23rd 2021) - Copyright © 2014

ISBN-13: 9780137502233

Subject: Economics

Category: Managerial Economics

Table of contents

Brief Contents

PART 1. MICROECONOMIC ANALYSIS

  1. Managers and Economics
  2. Demand, Supply, and Equilibrium Prices
  3. Demand Elasticities
  4. Techniques for Understanding Consumer Demand and Behavior
  5. Production and Cost Analysis in the Short Run
  6. Production and Cost Analysis in the Long Run
  7. Market Structure: Perfect Competition
  8. Market Structure: Monopoly and Monopolistic Competition
  9. Market Structure: Oligopoly
  10. Pricing Strategies for the Firm

PART 2. MACROECONOMIC ANALYSIS

  1. Measuring Macroeconomic Activity
  2. Spending by Individuals, Firms, and Governments on Real Goods and Services 13. The Role of Money in the Macro Economy
  3. The Aggregate Model of the Macro Economy
  4. International and Balance of Payments Issues in the Macro Economy

PART 3. INTEGRATION OF THE FRAMEWORKS

  1. Combining Micro and Macro Analysis for Managerial Decision Making

SOLUTIONS TO EVEN-NUMBERED PROBLEMS

GLOSSARY

INDEX

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eTextbook or over 1,500 eTextbooks and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eTextbook is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. You can opt to make a one-time payment for the initial 4-month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account.

If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew. If you made a one-time payment for your initial 4-month term, you’ll now pay monthly.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 10 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.