Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th edition
Your access includes:
- Search, highlight, and take notes
- Easily create flashcards
- Use the app for access anywhere
- 14-day refund guarantee
4-month term, pay monthly or pay $43.96
Learn more, spend less
Study simpler and faster
Use flashcards and other study tools in your eTextbook
Listen on the go
Learn how you like with full eTextbook audio
Special partners and offers
Enjoy perks from special partners and offers for students
Find it fast
Quickly navigate your eTextbook with search
Access all your eTextbooks in one place
For courses in Strategic Management and Business Policy.
Utilize a Strategic Management Model to learn and apply key concepts
Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well¿-researched and practically crafted lesson. Also included is a new chapter on Global Strategy.
Also available with MyLab Management
MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
Published by Pearson (July 14th 2021) - Copyright © 2018
Category: Strategic Management
PART 1: Introduction to Strategic Management and Business Policy
- Basic Concepts of Strategic Management
- Corporate Governance
- Social Responsibility and Ethics in Strategic Management
PART 2: Scanning the Environment
- Environmental Scanning and Industry Analysis
- Organizational Analysis and Competitive Advantage
PART 3: Strategy Formulation
- Strategy Formulation: Business Strategy
- Strategy Formulation: Corporate Strategy
- Strategy Formulation: Functional Strategy and Strategic Choice
PART 4: Strategy Implementation and Control
- Strategy Implementation: Global Strategy
- Strategy Implementation: Organizing and Structure
- Strategy Implementation: Staffing and Directing
- Evaluation and Control
PART 5: Introduction to Case Analysis
- Suggestions for Case Analysis
Your questions answered
When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.
If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.
To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.
When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.
We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.