Retail Management: A Strategic Approach, 13th edition
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Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment.
Published by Pearson (July 14th 2021) - Copyright © 2018
Table of contents
1. An Introduction to Retailing
2. Building and Sustaining Relationships in Retailing
3. Strategic Planning in Retailing
4. Retail Institutions by Ownership
5. Retail Institutions by Store-Based Strategy Mix
6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
7. Identifying and Understanding Consumers
8. Information Gathering and Processing in Retailing
9. Trading-Area Analysis
10. Site Selection
11. Retail Organization and Human Resource Management
12. Operations Management: Financial Dimensions
13. Operations Management: Operational Dimensions
14. Developing Merchandise Plans
15. Implementing Merchandise Plans
16. Financial Merchandise Management
17. Pricing in Retailing
18. Establishing and Maintaining a Retail Image
19. Promotional Strategy
20. Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
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