Retail Management: A Strategic Approach, 13th edition

  • Barry R. Berman, 
  • Joel R. Evans, 
  • Patrali M. Chatterjee

Choose the option that's right for you

$9.99 / mo

4-month term, pay monthly or pay $39.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

$14.99 / mo

4-month term, pay monthly or pay $59.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

Learn more, spend less

  • Study smarter, not harder

    Save time with study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Learn anytime, anywhere

    Get the app to access your eTextbook whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eTextbook

  • Find it fast

    Quickly navigate your eTextbook with search


Retail Management is built on the fundamental principle that retailers need to plan for and adapt to a complex, changing retail industry. You'll learn to define and integrate a retail strategy and make sound business decisions so you can thrive in today's retail environment.

Published by Pearson (July 14th 2021) - Copyright © 2018

ISBN-13: 9780137504343

Subject: Marketing

Category: Retail Management

Table of contents

Brief Contents

  1. An Introduction to Retailing
  2. Building and Sustaining Relationships in Retailing
  3. Strategic Planning in Retailing
  4. Retail Institutions by Ownership
  5. Retail Institutions by Store-Based Strategy Mix
  6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
  7. Identifying and Understanding Consumers
  8. Information Gathering and Processing in Retailing
  9. Trading-Area Analysis
  10. Site Selection
  11. Retail Organization and Human Resource Management
  12. Operations Management: Financial Dimensions
  13. Operations Management: Operational Dimensions
  14. Developing Merchandise Plans
  15. Implementing Merchandise Plans
  16. Financial Merchandise Management
  17. Pricing in Retailing
  18. Establishing and Maintaining a Retail Image
  19. Promotional Strategy
  20. Integrating and Controlling the Retail Strategy

Appendix: Careers in Retailing

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eTextbook or over 1,500 eTextbooks and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eTextbook is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. You can opt to make a one-time payment for the initial 4-month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account.

If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew. If you made a one-time payment for your initial 4-month term, you’ll now pay monthly.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 10 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.