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Retail Management: A Strategic Approach, 13th edition

  • Barry R. Berman, 
  • Joel R. Evans, 
  • Patrali M. Chatterjee

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Overview

For courses in Retail Management.

 

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Published by Pearson (July 14th 2021) - Copyright © 2018

ISBN-13: 9780137504343

Subject: Marketing

Category: Retail Management

Overview

Brief Contents

  1. An Introduction to Retailing
  2. Building and Sustaining Relationships in Retailing
  3. Strategic Planning in Retailing
  4. Retail Institutions by Ownership
  5. Retail Institutions by Store-Based Strategy Mix
  6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
  7. Identifying and Understanding Consumers
  8. Information Gathering and Processing in Retailing
  9. Trading-Area Analysis
  10. Site Selection
  11. Retail Organization and Human Resource Management
  12. Operations Management: Financial Dimensions
  13. Operations Management: Operational Dimensions
  14. Developing Merchandise Plans
  15. Implementing Merchandise Plans
  16. Financial Merchandise Management
  17. Pricing in Retailing
  18. Establishing and Maintaining a Retail Image
  19. Promotional Strategy
  20. Integrating and Controlling the Retail Strategy

Appendix: Careers in Retailing

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