Market-Based Management, 6th edition
Your access includes:
- Search, highlight, notes, and more
- Easily create flashcards
- Use the app for access anywhere
- 14-day refund guarantee
$10.99per month
Minimum 4-month term, pay monthly or pay $43.96 upfront
Learn more, spend less
-
Study simpler and faster
Use flashcards and other study tools in your eTextbook
-
Listen on the go
Learn how you like with full eTextbook audio
-
Find it fast
Quickly navigate your eTextbook with search
-
Stay organized
Access all your eTextbooks in one place
-
Easily continue access
Keep learning with auto-renew
Overview
For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Published by Pearson (July 14th 2021) - Copyright © 2013
ISBN-13: 9780137515479
Subject: Marketing
Category: Marketing Management & Strategy
Overview
Brief Contents
Part I: Market Orientation and Marketing Performance
- Chapter 1: Customer Focus, Customer Performance and Profit Impact
- Chapter 2: Marketing Metrics and Marketing Profitability
Part II: Market Analysis
- Chapter 3: Market Potential, Market Demand, and Market Share
- Chapter 4: The Customer Experience and Value Creation
- Chapter 5: Market Segmentation and Segmentation Strategies
- Chapter 6: Competitive Position and Sources of Advantage
Part III: Marketing Mix Strategies
- Chapter 7: Product Positioning, Branding, and Product Line Strategies
- Chapter 8: Value-Based Pricing and Pricing Strategies
- Chapter 9: Marketing Channels and Channel Mapping
- Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE
Part IV: Strategic Marketing
- Chapter 11: Portfolio Analysis and Strategic Market Planning
- Chapter 12: Strategic Offensive Strategies
- Chapter 13: Strategic Defensive Strategies
Part V: Marketing Plans and Performance
- Chapter 14: Building a Marketing Plan
- Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
- Chapter 16: Market-Based Management and Financial Performance
Your questions answered
When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.
If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.
To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.
When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.
We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.