Cutlip and Center's Effective Public Relations

Cutlip and Center's Effective Public Relations, 11th edition

  • Glen M. Broom, 
  • BeyLing Sha

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Overview

Cutlip and Center's Effective Public Relations will serve as a resource that you'll return to throughout your career. Regarded as the most up-to-date reference in the market, this text features time-tested PR strategies, as well as the latest examples and information on social media and the effects of globalization.

Published by Pearson (July 14th 2021) - Copyright © 2013

ISBN-13: 9780137520978

Subject: Marketing

Category: Public Relations / Marketing

Table of contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins and Evolution
PART II: FOUNDATIONS
Chapter 5: Professionalism and Ethics
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
Chapter 15: Business and Industry
Chapter 16: Government and Politics
Chapter 17: Military Public Affairs
Chapter 18: Nonprofits and NGOs
Chapter 19: Health Care
Chapter 20: Education
Chapter 21: Associations and Unions

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