Cutlip and Center's Effective Public Relations, 11th edition

  • Glen M. Broom, 
  • Bey-Ling Sha

Choose the option that's right for you

$9.99 / mo

4-month term, pay monthly or pay $39.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

$14.99 / mo

4-month term, pay monthly or pay $59.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

Learn more, spend less

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Learn anytime, anywhere

    Get the app to access your eTextbook whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eTextbook

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place


Cutlip and Center's Effective Public Relations will serve as a resource that you'll return to throughout your career. Regarded as the most up-to-date reference in the market, this text features time-tested PR strategies, as well as the latest examples and information on social media and the effects of globalization.

Published by Pearson (July 14th 2021) - Copyright © 2013

ISBN-13: 9780137520978

Subject: Marketing

Category: Public Relations / Marketing

Table of contents

Brief Contents


  • Chapter 1: Introduction to Contemporary Public Relations
  • Chapter 2: Practitioners of Public Relations
  • Chapter 3: Organizational Settings
  • Chapter 4: Historical Origins and Evolution


  • Chapter 5: Professionalism and Ethics
  • Chapter 6: Legal Considerations
  • Chapter 7: Theory: Adjustment and Adaptation
  • Chapter 8: Theory: Communication and Public Opinion
  • Chapter 9: Internal Relations and Employee Communication
  • Chapter 10: External Media and Media Relations


  • Chapter 11: Step One: Defining Public Relations Problems
  • Chapter 12: Step Two: Planning and Programming
  • Chapter 13: Step Three: Taking Action and Communicating
  • Chapter 14: Step Four: Evaluating the Program


  • Chapter 15: Business and Industry
  • Chapter 16: Government and Politics
  • Chapter 17: Military Public Affairs
  • Chapter 18: Nonprofits and NGOs
  • Chapter 19: Health Care
  • Chapter 20: Education
  • Chapter 21: Associations and Unions

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eTextbook or over 1,500 eTextbooks and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eTextbook is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. You can opt to make a one-time payment for the initial 4-month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account.

If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew. If you made a one-time payment for your initial 4-month term, you’ll now pay monthly.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 10 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.