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Cutlip and Center's Effective Public Relations, 11th edition

  • Glen M. Broom, 
  • Bey-Ling Sha

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Overview

For courses in Introductory Public Relations.

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Published by Pearson (July 14th 2021) - Copyright © 2013

ISBN-13: 9780137520978

Subject: Marketing

Category: Public Relations / Marketing

Overview

Brief Contents

PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS

  • Chapter 1: Introduction to Contemporary Public Relations
  • Chapter 2: Practitioners of Public Relations
  • Chapter 3: Organizational Settings
  • Chapter 4: Historical Origins and Evolution

PART II: FOUNDATIONS

  • Chapter 5: Professionalism and Ethics
  • Chapter 6: Legal Considerations
  • Chapter 7: Theory: Adjustment and Adaptation
  • Chapter 8: Theory: Communication and Public Opinion
  • Chapter 9: Internal Relations and Employee Communication
  • Chapter 10: External Media and Media Relations

PART III: MANAGEMENT PROCESS

  • Chapter 11: Step One: Defining Public Relations Problems
  • Chapter 12: Step Two: Planning and Programming
  • Chapter 13: Step Three: Taking Action and Communicating
  • Chapter 14: Step Four: Evaluating the Program

PART IV: THE PRACTICE

  • Chapter 15: Business and Industry
  • Chapter 16: Government and Politics
  • Chapter 17: Military Public Affairs
  • Chapter 18: Nonprofits and NGOs
  • Chapter 19: Health Care
  • Chapter 20: Education
  • Chapter 21: Associations and Unions

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