Public Relations Writing and Media Techniques, 8th edition

  • Dennis L. Wilcox, 
  • Bryan H. Reber

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Overview

Public Relations Writing and Media Techniques helps you master the many techniques needed to reach a variety of audiences in today's digital age. Comprehensive and up to date, the text emphasizes the nuts and bolts of writing, producing and distributing public relations materials through traditional and social media.

Published by Pearson (July 14th 2021) - Copyright © 2016

ISBN-13: 9780137536306

Subject: Communication

Category: Public Relations

Table of contents

1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating Feature Content and Op-Eds
8. Publicity Photos and Infographics
9. Radio, Television, and Online Video
10. Websites, Blogs, and Podcasts
11. Social Media and Mobile Apps
12. Intranets, Newsletters, and Brochures
13. Writing Email, Memos, and Proposals
14. Giving Speeches and Presentations
15. Organizing Meetings and Events
16. Using Direct Mail and Advertising
17. Working Within a Legal Framework
18. Planning Programs and Campaigns
19. Measuring Success

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