Graphic Design History

Graphic Design History, 2nd edition

  • Johanna Drucker, 
  • Emily McVarish

Choose the option that's right for you

Single

$9.99 / mo

4-month minimum term for $39.96

  • Access this eText title
  • Up to 2 devices

Multi

$14.99 / mo

4-month minimum term for $59.96

  • Access over 1,500 titles
  • Up to 2 devices
  • Discounted tutor access

Learn more, spend less

  • Icon

    Listen on the go

    Learn how you like with full eText audio

  • Icon

    Learn anytime, anywhere

    Get the app to access your eText whenever you need it

  • Icon

    Make it your own

    Your notes. Your highlights. Your eText

  • Icon

    Find it fast

    Quickly navigate your eText with search

  • Icon

    Stay organized

    Access all your eTexts in one place

Overview

Graphic Design History will help you make meaningful connections from the history of graphic design to current practices of graphic arts, design, and visual expression. The authors seamlessly connect what designers do every day to a history of innovative graphic forms and effects.

Published by Pearson (July 14th 2021) - Copyright © 2012

ISBN-13: 9780137559176

Subject: Art

Category: Design

Table of contents

In this Section:
1. Brief Table of Contents
2. Full Table of Contents

1. BRIEF TABLE OF CONTENTS
Chapter 1 From Prehistory to Early Writing 35,000--500 BCE
Chapter 2 Classical Literacy 700 BCE--400 CE
Chapter 3 Medieval Letterforms and Book Formats 400--1450
Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450--1660
Chapter 5 Modern Typography and the Creation of the Public Sphere 1660--1800
Chapter 6 The Graphic Effects of Industrial Production 1800--1850
Chapter 7 Mass Mediation 1850--1900s
Chapter 8 Formations of the Modern Movement 1880s--1910s
Chapter 9 Innovation and Persuasion 1910--1930
Chapter 10 The Culture of Consumption 1920s--1930s
Chapter 11 Public Interest Campaigns and Information Design 1930s--1950s
Chapter 12 Corporate Identities and International Style 1950s--1970s
Chapter 13 Pop and Protest 1960s--1970s
Chapter 14 Postmodernism in Design 1970s--1980s and Beyond
Chapter 15 Digital Design 1970s--2000s
Chapter 16 Graphic Design and Globalization

2. FULL TABLE OF CONTENTS

Chapter 1: From Prehistory to Early Writing 35,000--500 BCE
Mark-making
Prehistory
Proto-writing
Early writing
The spread of writing as idea and script
The alphabet
Conclusion
Timeline
Tools of the trade

Chapter 2: Classical Literacy 700 BCE--400 CE
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Conclusion
Timeline
Tools of the trade

Chapter 3: Medieval Letterforms and Book Formats 400--1450
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade

Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450--1660
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade

Chapter 5: Modern Typography and the Creation of the Public Sphere 1660--1800 Printed matter and the public sphere
Newsbooks, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade

Chapter 6: The Graphic Effects of Industrial Production 1800--1850
Industrialization and visual culture
Illustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic art
Critical issues
Conclusion
Timeline
Tools of the trade

Chapter 7: Mass Mediation 1850--1900s
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade

Chapter 8: Formations of the Modern Movement 1880s--1910s
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade

Chapter 9: Innovation and Persuasion 1910--1930
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade

Chapter 10: The Culture of Consumption 1920s--1930s
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade

Chapter 11: Public Interest Campaigns and Information Design 1930s--1950s
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade

Chapter 12: Corporate Identities and International Style 1950s--1970s
Image and identity systems
International style
Style, systems, and graphic design concepts
Technology
The profession
Conclusion
Timeline
Tools of the trade

Chapter 13: Pop and Protest 1960s--1970s
Pop culture and style
Self-conscious graphic design
Slick surfaces and high production values
Counterculture and the alternative press
Revolutionary culture and protest
Changes in the profession
Critical vocabulary
Conclusion
Timeline
Tools of the trade

Chapter 14: Postmodernism in Design 1970s--1980s and Beyond
Postmodern styles
Postmodern consumption and conservatism
Critical theory and postmodern sensibility
Postmodernism and activism
Changes in the profession
Conclusion
Timeline
Tools of the trade

Chapter 15: Digital Design 1970s--2000s
Digital technology: from punch cards and plotters to desktop computing
Media transitions: type design and publications
Fluidity and functionality
The myth of immateriality and challenges of digital design
Conclusion
Timeline
Tools of the trade

Chapter 16: Graphic Design and Globalization
Globalization and design
Global encounters in design
Global networks and technology
Conclusion
Timeline
Tools of the trade

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eText or over 1,500 eTexts and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eText is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month term. We will charge your payment method each month until your 4-month term has ended. After that, we'll automatically renew your subscription and charge you on a month-to-month basis unless you turn off auto-renewal in My account.

When you purchase a Pearson+ subscription, it will last a minimum of 4 months, and then automatically renew each month thereafter unless you turn off auto-renew in My account.

If you want to stop your subscription at the end of your 4-month term, simply turn off auto-renew from My account. To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date.

You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 5 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.