Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd edition

  • Bruce R. Barringer

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Overview

Preparing Effective Business Plans will help you assess the critical issues and feasibility of developing a business venture, while creating your own business plan. The text allows you to learn from a fictitious plan that is built through the course of the book and provides suggestions to present a successful plan.

Published by Pearson (July 14th 2021) - Copyright © 2015

ISBN-13: 9780137612376

Subject: Entrepreneurship

Category: Preparing Effective Business Plans: An Entrepreneurial Approach

Table of contents

Brief Contents

PART I. STARTING THE PROCESS

  • Chapter 1. Why Plan?

PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN

  • Chapter 2. Developing and Screening Business Ideas
  • Chapter 3. Feasibiity Analysis

PART III. PREPARING A BUSINESS PLAN

  • Chapter 4. Introductory Material, Executive Summary, and Description of the Business
  • Chapter 5. Industry Analysis
  • Chapter 6. Market Analysis
  • Chapter 7. Marketing Plan
  • Chapter 8. Management Team and Company Structure
  • Chapter 9. Operations Plan and Product (or Service) Design and Development Plan
  • Chapter 10. Financial Projections

PART IV. PRESENTING THE BUSINESS PLAN

  • Chapter 11. Presenting the Plan with Confidence

Name Index

Subject Index

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