Preparing Effective Business Plans: An Entrepreneurial Approach

Preparing Effective Business Plans: An Entrepreneurial Approach, 2nd edition

  • Bruce R. Barringer

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Overview

Preparing Effective Business Plans will help you assess the critical issues and feasibility of developing a business venture, while creating your own business plan. The text allows you to learn from a fictitious plan that is built through the course of the book and provides suggestions to present a successful plan.

Published by Pearson (July 14th 2021) - Copyright © 2015

ISBN-13: 9780137612376

Subject: Entrepreneurship

Category: Introduction to Entrepreneurship

Table of contents

PART I. STARTING THE PROCESS
1. Why Plan?

PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN
2. Developing and Screening Business Ideas
3. Feasibiity Analysis

PART III. PREPARING A BUSINESS PLAN
4. Introductory Material, Executive Summary, and Description of the Business
5. Industry Analysis
6. Market Analysis
7. Marketing Plan
8. Management Team and Company Structure
9. Operations Plan and Product (or Service) Design and Development Plan
10. Financial Projections

PART IV. PRESENTING THE BUSINESS PLAN
11. Presenting the Plan with Confidence

Name Index
Subject Index

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