Entrepreneurship and Small Business Management, 2nd edition

  • Steve Mariotti, 
  • Caroline Glackin

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Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a readable way. Filled with examples from a range of industries, it follows the life cycle of an entrepreneurial venture and digs deeply into the entrepreneurial process.

Published by Pearson (July 14th 2021) - Copyright © 2015

ISBN-13: 9780137612468

Subject: Entrepreneurship

Category: Entrepreneurship and Small Business Management

Table of contents

Brief Contents

UNIT 1 Entrepreneurial Pathways

  • Chapter 1 Entrepreneurs Recognize Opportunities
  • Chapter 2 Franchising
  • Chapter 3 Finding Opportunity in an Existing Business
  • Chapter 4 The Business Plan: Road Map to Success
  • Honest Tea Business Plan
  • Unit 1 Case Study: Spanx

UNIT 2 Who Are Your Customers?

  • Chapter 5 Creating Business from Opportunity
  • Chapter 6 Exploring Your Market
  • Unit 2 Case Study: Kitchen Arts & Letters, Inc.

UNIT 3 Integrated Marketing

  • Chapter 7 Developing the Right Marketing Mix and Plan
  • Chapter 8 Pricing and Credit Strategies
  • Chapter 9 Integrated Marketing Communications
  • Chapter 10 Marketing Globally
  • Chapter 11 Smart Selling and Effective Customer Service
  • Unit 3 Case Study: Empact

UNIT 4 Show Me the Money: Finding, Securing, and Managing It

  • Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
  • Chapter 13 Using Financial Statements to Guide a Business
  • Chapter 14 Cash Flow and Taxes
  • Chapter 15 Financing Strategy: Debt, Equity, or Both?
  • Unit 4 Case Study: Lee’s Ice Cream

UNIT 5 Operating a Small Business Effectively

  • Chapter 16 Addressing Legal Issues and Managing Risk
  • Chapter 17 Operating for Success
  • Chapter 18 Location, Facilities, and Layout
  • Chapter 19 Human Resources and Management
  • Unit 5 Case Study: ONLC

UNIT 6 Leadership, Ethics, and Exits

  • Chapter 20 Leadership and Ethical Practices
  • Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
  • Unit 6 Case Study: Honest Tea

Appendix 1 Sample Student Business Plan: University Parent, Inc.

Appendix 2 BizBuilder Business Plan

Appendix 3 Resources for Entrepreneurs

Appendix 4 Useful Formulas and Equations



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