Guide to Managerial Communication, 10th edition

  • Mary M. Munter, 
  • Lynn Hamilton

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Overview

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.

A brief, professional, reader-friendly guide to improving managerial communication.

Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Published by Pearson (July 14th 2021) - Copyright © 2014

ISBN-13: 9780137614172

Subject: Business Communication

Category: Guide to Managerial Communication

Overview

Brief Contents

PART I. COMMUNICATION STRATEGY

  • Communicator Strategy
  • Audience Strategy
  • Message Strategy
  • Channel Choice Strategy
  • Culture Strategy
  • Communication Strategy Checklist
  • Guide to the Guide to Managerial Communication

PART II. WRITING: COMPOSING EFFICIENTLY

  • General Composing Techniques
  • Special Composing Challenges

PART III. WRITING: MACRO ISSUES

  • Document Design for “High Skim Value”
  • Clear Progression and Linkage
  • Effective Paragraphs and Sections

PART IV. WRITING: MICRO ISSUES

  • Editing for Brevity
  • Choosing a Style
  • Writing Checklists

PART V. SPEAKING: VERBAL STRUCTURE

  • Tell/Sell Presentations
  • Questions and Answers
  • Consult/Join Meetings
  • Other Speaking Situations

PART VI. SPEAKING: VISUAL AIDS

  • Designing the Presentation as a Whole
  • Designing Your Slide Master
  • Designing Each Individual Slide
  • Using Visual Aids

PART VII. SPEAKING: NONVERBAL SKILLS

  • Nonverbal Delivery Skills
  • Relaxation Techniques
  • Listening Skills
  • Speaking Checklists

APPENDICES

  • Appendix A: Writing Inclusively
  • Appendix B: Writing Correctly: Grammar
  • Appendix C: Writing Correctly: Punctuation

Bibliography

Index

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