Guide to Managerial Communication, 10th edition
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Overview
A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.
Published by Pearson (July 14th 2021) - Copyright © 2014
ISBN-13: 9780137614172
Subject: Business Communication
Category: Guide to Managerial Communication
Overview
Brief Contents
PART I. COMMUNICATION STRATEGY
- Communicator Strategy
- Audience Strategy
- Message Strategy
- Channel Choice Strategy
- Culture Strategy
- Communication Strategy Checklist
- Guide to the Guide to Managerial Communication
PART II. WRITING: COMPOSING EFFICIENTLY
- General Composing Techniques
- Special Composing Challenges
PART III. WRITING: MACRO ISSUES
- Document Design for “High Skim Value”
- Clear Progression and Linkage
- Effective Paragraphs and Sections
PART IV. WRITING: MICRO ISSUES
- Editing for Brevity
- Choosing a Style
- Writing Checklists
PART V. SPEAKING: VERBAL STRUCTURE
- Tell/Sell Presentations
- Questions and Answers
- Consult/Join Meetings
- Other Speaking Situations
PART VI. SPEAKING: VISUAL AIDS
- Designing the Presentation as a Whole
- Designing Your Slide Master
- Designing Each Individual Slide
- Using Visual Aids
PART VII. SPEAKING: NONVERBAL SKILLS
- Nonverbal Delivery Skills
- Relaxation Techniques
- Listening Skills
- Speaking Checklists
APPENDICES
- Appendix A: Writing Inclusively
- Appendix B: Writing Correctly: Grammar
- Appendix C: Writing Correctly: Punctuation
Bibliography
Index
Your questions answered
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