Public Relations: Strategies and Tactics, 12th edition
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Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.
The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.
Published by Pearson (July 6th 2023) - Copyright © 2024
Category: Public Relations
Part 1: The Public Relations Profession
- Public Relations Today
- Careers in Public Relations
- The Growth of a Profession
- Departments and Firms
- Ethics and the Law
Part 2: The Public Relations Process
- Research and Campaign Planning
- Communication and Measurement
- Public Opinion and Persuasion
- Managing Competition, Conflict and Crisis
- Reaching Diverse Audiences
Part 3: Public Relations Tactics
- The Traditional Mass Media
- Online and Social Media
- Meetings, Events and Promotions
Part 4: Areas of Public Relations Practice
- Global Public Relations
- Corporate Public Relations
- Entertainment, Sports and Tourism
- Government and Politics
- Nonprofit, Health and Education
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