Better Business, 6th edition
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Better Business introduces the business content you need, in a better way. By presenting and connecting the evolving issues and opportunities of business, the text encourages you to come to class prepared to have better conversations. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while Mini Chapters focus on key topics in business.
The 6th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment.
Published by Pearson (July 1st 2022) - Copyright © 2023
Subject: Introduction to Business
Category: Introduction to Business
Table of contents
PART I: LOOKING AT THE BUSINESS ENVIRONMENT
- Business Basics
- Ethics in Business
- Business in a Global Economy
- Mini Chapter: Business Law
PART II: STARTING AND STRUCTURING A BUSINESS
- Small Business and the Entrepreneur
- Forms of Business Ownership
- Mini Chapter: Constructing an Effective Business Plan
PART III: MANAGING A BUSINESS AND EMPLOYEES
- Business Management and Organization
- Motivation, Leadership, and Teamwork
- Human Resources
- Online Business and Technology
- Production, Operations, and Supply Chain Management
- Mini Chapter: Business Communications
PART IV: PRINCIPLES OF MARKETING
- Marketing and Consumer Behavior
- Product Development, Branding, and Pricing Strategies
- Promotion and Distribution
- Mini Chapter: Finding a Job
PART V: PRINCIPLES OF FINANCE
- Financing and Accounting for Business Operations
- Investment Opportunities in the Securities Market
- Mini Chapter: Personal Finance
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