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Business Intelligence, Analytics, Data Science, and AI, 5th edition

  • Ramesh Sharda, 
  • Dursun Delen, 
  • Efraim Turban

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Overview

Hallmark features of this title

  • Prepares tomorrow’s managers for roles in decision support systems, business intelligence (BI) and analytics, emphasizing methods, software and the role of Artificial Intelligence (AI).
  • Opening vignettes and application cases present BI problems and solutions, apply specific techniques or models, and illustrate how organizations use analytics and AI technology effectively.
  • Real-world cases and examples demonstrate capabilities, costs and justifications of BI.
  • Boxed features call out key technology; color charts, graphs and figures illustrate data and processes.
  • Chapter highlights, key terms, exercises, section review questions and Internet assignments provide hands-on practice.
  • Pearsonhighered.com/sharda offers application exercise files and other key resources.

Published by Pearson (August 30th 2023) - Copyright © 2024

ISBN-13: 9780138043308

Subject: Management Information Systems

Category: Business Intelligence / Analytics

Table of contents

  1. An Overview of Business Intelligence, Analytics, Data Science, and AI
  2. Artificial Intelligence: Concepts, Drivers, Major Technologies, and Business Applications
  3. Descriptive Analytics I: Nature of Data, Big Data, and Statistical Modeling
  4. Descriptive Analytics II: Business Intelligence Data Warehousing, and Visualization
  5. Predictive Analytics I: Data Mining Process, Methods, and Algorithms
  6. Predictive Analytics II: Text, Web, and Social Media Analytics
  7. Deep Learning and Cognitive Computing
  8. Prescriptive Analytics: Optimization and Simulation
  9. Landscape of Business Analytics Tools
  10. AI-Based Trends in Analytics and Data Science
  11. Ethical, Privacy, and Managerial Considerations in Analytics

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