E-Commerce 2023: Business, Technology, Society, 17th edition

  • Kenneth C. Laudon, 
  • Carol Guercio Traver

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Hallmark features of this title

  • Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to main chapter concepts.
  • Infrastructure coverage ensures students understand the technology infrastructure that forms the foundation for all e-commerce.
  • Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
  • Cases connect coverage to actual e-commerce businesses throughout.
  • Each chapter’s Careers in E-commerce section includes entry-level job postings and preps students for interviews.
  • Web resources found at Pearson.com/laudon include author-designed projects, tutorials and business plans that help extend students’ understanding of each chapter.

Published by Pearson (May 1st 2023) - Copyright © 2024

ISBN-13: 9780138043391

Subject: Management Information Systems

Category: Electronic Commerce

Table of contents


  1. The Revolution is Just Beginning
  2. E-commerce Business Models and Concepts


  1. E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems


  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce


  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce


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