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Business in Action, 10th edition

  • Courtland L. Bovee, 
  • John V. Thill

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Overview

Hallmark features of this title

  • Learning Objectives, supported by summaries and checkpoints, guide students and help confirm what they've learned.
  • Exhibits That Teach, including diagrams, infographics and quick-reference tables, present vital concepts visually.
  • Behind the Scenes vignettes and case studies show how professionals at Airbnb, Zoom and DoorDash apply the chapter skills and concepts in real life.
  • Questions help students develop skills related to communication, critical thinking, collaboration, ethics and social responsibility.
  • Practice Your Skills activities consist of Building Your Team Skills, Resolving Ethical Dilemmas, and Sharpening Your Communication Skills.
  • Expand Your Knowledge activities explore different career paths and business specialties, technologies, and smart systems.

Published by Pearson (July 28th 2023) - Copyright © 2024

ISBN-13: 9780138188498

Subject: Introduction to Business

Category: Introduction to Business

Table of contents

PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS

  1. Developing a Business Mindset
  2. Economics, Money, and Banking
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility

PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP

  1. Forms of Ownership
  2. Entrepreneurship and Small-Business Ownership

PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS

  1. Management Roles, Functions, and Skills
  2. Organization and Teamwork
  3. Production Systems

PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES

  1. Employee Motivation
  2. Human Resources Management

PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT

  1. The Art and Science of Marketing
  2. Product Management and Pricing Strategies
  3. Customer Communication and Product Distribution
  4. Financial Information and Accounting Concepts
  5. Financial Management and Financial Markets

APPENDICES

  1. Business Law
  2. Risk Management
  3. Information Technology
  4. Personal Finance: Getting Set for Life

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