Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th edition

Published by Pearson (September 15, 2020) © 2020

  • Kevin Lane Keller Dartmouth College
  • Vanitha Swaminathan University of Pittsburgh

Pearson+ subscription

ISBN-13: 9780135641316
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Published 2020

Rental + Hardcover

ISBN-13: 9780134892498
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Published 2019

Need help? Get in touch