Business Essentials, 12th edition

  • Ronald J. Ebert
  • Ricky W. Griffin

Pearson eText Business Essentials -- Instant Access

ISBN-13:  9780136878872

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Overview

Business Essentials examines important developments in domestic and global economies and the opportunities and challenges they present for businesses today.

Table of contents

PART I: THE CONTEMPORARY BUSINESS WORLD
1. The US Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business

PART II: MANAGING THE BUSINESS
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality

PART III: PEOPLE IN ORGANIZATIONS
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations

PART IV: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH
CUSTOMERS FOR COMPETITIVE ADVANTAGE
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products

PART V: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information

PART VI: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management

Published by Pearson (July 27th 2019) - Copyright © 2019

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