Casino Management: A Strategic Approach, 1st edition
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Overview
Table of contents
Table of Contents
PART ONE: INTRODUCTION
1. Introduction
PART TWO: EXTERNAL ENVIRONMENTS
2. Economic Environments
3. Social Environments
4. Culture and Technology
5. Casino Management and Politics
6. Legal Environment
PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES
7. Consumer Behavior
8. Competition
PART FOUR: INTERNAL CONTROL
9. Product: Games & Statistics
10. Product: Organization
11. Pricing: Revenue Control
12. Pricing: Comps and Credit
13. Place
14. Promotions
PART FIVE: FUTURE
15. Future of GaminFor teachers
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Discover teaching materialPublished by Pearson (August 13th 2020) - Copyright © 2008