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Contemporary Canadian Marketing Cases, 3rd edition

Published by Pearson Canada (May 15th 2007) - Copyright © 2008

3rd edition

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Overview

Contemporary Canadian Marketing Cases - List of Cases

 

Case 1:  Cott Corporation  

H.F. (Herb) MacKenzie

 

Case 2:  Financial Analysis Exercises  

H.F. (Herb) MacKenzie

 

NEW Case 3:  Marketing OxyContin in Canada  

Anne M. Lavack and Chris Brischuk

 

NEW Case 4:  SaskTel  

Natalie Johnston and Anne M. Lavack with Gina Clark

 

Case 5:  Pantry Pride  

H.F. (Herb) MacKenzie

 

NEWCase 6:  Centre for the Arts  

H.F. (Herb) MacKenzie

 

Case 7:  Wing and a Prayer  

Marvin Ryder

 

Case 8: Lucas Foods  

Walter S. Good and John Fallows         

 

NEW Case 9:  Comfort in the Night 

Ed Bruning and Charles Mossman

 

Case 10:  Steinhouse Knitting Mills (Canada) Ltd.  

Mark Haber and Christopher A. Ross

 

NEW Case 11:  Casablanca Kids  

Lisa Giguere and David Rose

 

Case 12:  Rocky Mountain House Co-op  

Thomas Funk 

 

NEW Case 13:  Executive Training Inc.  

Thomas Funk 

 

Case 14:  Dillon Controls Ltd.  

James E. Nelson and Mark S. Johnson

 

NEW Case 15:  Nickel Belt Paving  

Justin Funk and Thomas Funk

 

Case 16:  Toronto Door & Trim  

David S. Litvack, Donna Bernachi, and John Blackie

 

NEW Case 17:  Ontario Rutabaga Council  

Justin Funk and Thomas Funk

 

Case 18:  Marketing-in-Focus Inc.  

H.F. (Herb) MacKenzie

 

NEW Case 19:  African Market Square  

Donna Stapleton and Zainab Jerrett

 

NEW Case 20:  Agro Seeds 

Thomas Funk                        

 

NEW Case 21:  Milton Quality Inn  

Joe Barth and Nashrin Bhimji

 

Case 22:  “Greener Pastures”: The Launch of StaGreen by HydoCan  

Anne T. Hale

 

NEWCase 23:  MN Design  

Andrei Craciun and Chris Ross

 

NEW Case 24:  Therm-eze  

William A. Preshing and Denise Walters

 

NEWCase 25:  ProtoCase  

Sherry Finney, Doug Lionais, and Jacqueline Lalanne

 

Case 26:  Wilderness Newfoundland Adventures  

H.F. (Herb) MacKenzie and Cori-Jane R

 

NEW Case 27:  ABS Global (Canada) Inc.  

Tom Funk, Justin Funk, and Steve Fried

 

NEW Case 28:  EverLine  

Andrei Craciun and Chris Ross

 

NEW Case 29:  Hannas Seeds  

Thomas Funk and Patricia Hannas

 

NEW Case 30: MediaSpark

Doug Lionais, Sherry Finney, and Melissa Cameron

 

NEW Case 31:  TFI Food Equipment Solutions  

H.F. (Herb) MacKenzie and James Doyle

 

Case 32:  Murray Industrial Limited  

H.F. (Herb) MacKenzie

 

NEW Case 33:  Wee Piggies and Paws  

H.F. (Herb) MacKenzie and James Doyle

 

NEW Case 34:  Literary Partners of Manitoba  

Natalie Johnston and Anne M. Lavack with Gina Clark

 

Case 35:  The Holey War: Robin’s Donuts versus Tim Horton’s  

Ian Spencer

 

NEW Case 36:  5-to-10-a-day Program  

Nicole Sali and Anne M. Lavack

 

NEW Case 37:  Stavanger Industrial Sales  

H.F. (Herb) MacKenzie

 

Case 38:  Industritech Inc.  

H.F. (Herb) MacKenzie

 

Case 39:  Health Care Corporation of St. John’s  

H.F. (Herb) MacKenzie

 

Case 40:  Some Ethical Dilemmas in Business-to-Business Sales  

H.F. (Herb) MacKenzie

 

 

Table of contents



 1. Financial Analysis Exercises.


 2. Pantry Pride.


 3. Toronto Designers.


 4. Wing and a Prayer.


 5. Cott Corporation.


 6. Lifestyle International.


 7. Metropol Base—Fort Security Group.


 8. Scotian Pride.


 9. Atlantic Waterfowl Celebration.


10. Dillon Controls Ltd.


11. Marketing-in-Focus Inc.


12. Eyckline Farms.


13. “Greener Pastures”: The Launch of StaGreen by HydoCan.


14. NCA Microelectronics.


15. PharmHealth.


16. Zeneca Group PLC.


17. Restored Vision Inc.


18. Zeneca Ag Products.


19. EJE Trans-Lite Inc.


20. Atlas Chemical Company.


21. Canadian Novelty Printing.


22. Parker Instruments Ltd.


23. Murray Industrial Limited.


24. Hannas Seeds.


25. Toronto Door & Trim.


26. Union Station Clothing Store.


27. Amway Launches Quixtar.com.


28. Wilderness Newfoundland Adventures.


29. Maritime Trading Company.


30. The Holey War: Robin's Donuts versus Tim Horton's.


31. Provel.


32. Royal Bank of Canada—Bank of Montreal: The Proposed Merger.


33. Industritech Inc.


34. Power & Motion Industrial Supply Inc.


35. Sue Jones.


36. Some Ethical Dilemmas in Business-to-Business Sales.


37. Health Care Corporation of St. John's.


38. Lucas Foods.


39. Artventure Children's Creative Art and Party Centre.


40. Rocky Mountain House Co-op.


41. Steinhouse Knitting Mills (Canada) Ltd.


42. Agri Train.


CASES


Case 1: Financial Analysis Exercises. Case 2: Pantry Pride. Case 3: Toronto Designers. Case 4: Wing and a Payer. Case 5: Cott Corporation. Case 6: Lifestyle International. Case 7: Metropol Base - Fort Security Group. Case 8: Scotian Pride. Case 9: Atlantic Waterfowl Celebration. Case 10: Dillon Controls Ltd. Case 11: Marketing-in-Focus Inc. Case 12: Eyckline Farms. Case 13: “Greener Pastures”: The Launch of StaGreen by HydoCan. Case 14: NCA Microelectronics. Case 15: PharmHealth. Case 16: Zeneca Group PLC. Case 17: Restored Vision Inc. Case 18: Zeneca Ag Products. Case 19: EJE Transa-Lite Inc. Case 20: Atlas Chemical Company. Case 21: Canadian Novelty Printing. Case 22: Parker Instruments Ltd. Case 23: Murray Industrial Limited. Case 24: Hannas Seeds. Case 25: Toronto Door & Trim. Case 26: Union Station Clothing Store. Case 27: Amway Launches Quixtar.com. Case 28: Wilderness Newfoundland Adventures. Case 29: Maritime Trading Company. Case 30: The Holey War: Robins Donuts versus Tim Horton's. Case 31: Royal Bank of Canada - Bank of Montreal: The Proposed Merger. Case 32: Industritech Inc. Case 33: Sue Jones. Case 34: Some Ethical Dilemmas in Business-to-Business Sales. Case 35: Health Care Corporation of St. John's. Case 36: Lucas Foods. Case 37: Artventure Children's Creative Art and Party Centre. Cases 38: Rocky Mountain House Co-op. Case 39: Steinhouse Knitting Mills (Canada) Ltd. Case 40: Agri Train.

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