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Essentials of Entrepreneurship and Small Business Management

Essentials of Entrepreneurship and Small Business Management, 9th edition

Essentials of Entrepreneurship and Small Business Management
  • Norman M Scarborough
  • Jeffrey R. Cornwall

Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

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For courses in small business management, entrepreneurship, and new venture creation and/or management.

This package includes MyLab Entrepreneurship.

 

The foundation to building a successful small business

Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills needed for small business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a  business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.


Personalize learning with MyLab Entrepreneurship 

By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. 


0134890434 / 9780134890432 Essentials of Entrepreneurship and Small Business Management Plus MyLab Entrepreneurship with Pearson eText -- Access Card Package, 9/e


Package consists of:

  • 0134741080 / 9780134741086 Essentials of Entrepreneurship and Small Business Management
  • 0134743067 / 9780134743066 MyLab Entrepreneurship with Pearson eText -- Access Card -- for Essentials of Entrepreneurship and Small Business Management

Table of contents

SECTION I:  THE CHALLENGE OF ENTREPRENEURSHIP 

1. The Foundations of Entrepreneurship 

2. Ethics and Social Responsibility: Doing the Right Thing 

3. Creativity and Innovation: Keys to Entrepreneurial Success


SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

4. Conducting a Feasibility Analysis and Designing a Business Model 

5. Crafting a Business Plan and Building a Solid Strategic Plan

6. Forms of Business Ownership

7. Buying an Existing Business

8. Franchising and the Entrepreneur


SECTION III: LAUNCHING THE BUSINESS 

9. Building a Powerful Bootstrap Marketing Plan 

10. E-Commerce and the Entrepreneur 

11. Pricing and Credit Strategies 

12. Creating a Successful Financial Plan 

13. Managing Cash Flow 

14. Choosing the Right Location and Layout 


SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 

15. Sources of Financing: Equity and Debt 

16. Global Aspects of Entrepreneurship 

17. Building a New Venture Team and Planning for the Next Generation


Appendix: The Daily Perc Business Plan 

Cases


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Published by Pearson (January 5th 2018) - Copyright © 2019