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FT.Ritchie:Fast Track Marketing_p, 1st edition

  • Chris Ritchie

Published by FT Press (April 16th 2009) - Copyright © 2009

1st edition

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Overview

 GET THE RESULTS YOU WANT IN MARKETING. FAST.

 

Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises.  Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development.  It includes:

  • Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject
  • The top 10 tools and techniques you can use to help you develop your approach to marketing
  • Advice on leading your team – how to decide your leadership style and build your team
  • Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team
  • Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top

Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com.

 

EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER

  

Table of contents

The Fast Track way

About the authors

A word of thanks from the authors

Marketing Fast Track

How to use this book

Fast-Track-Me.com

 

A  AWARENESS

1. Marketing in a nutshell

2. Marketing audit

 

B  BUSINESS FAST TRACK

3. Fast Track top ten

4. Technologies

5. Implementing change

 

C  CAREER FAST TRACK

6. The first ten weeks

7. Leading the team

8. Getting to the top

 

D  DIRECTOR’S TOOLKIT

T1. Team marketing audit

T2. Integrated marketing plans

T3. Market analysis

T4. Analysis tools

T5. Marketing project checklist

 

The Fast Track Way

Other titles in the Fast Track series

Glossary

Index

For teachers

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