Inside the Mind of the Shopper: The Science of Retailing, 2nd edition

Inside the Mind of the Shopper: The Science of Retailing

ISBN-13:  9780134308920

How shoppers really think, behave, and buy: powerful new insights for creating more profitable retail experiences!

• How to get the right items to the right customers when they want them and why too much choice is costing you sales.
• Preparing for all three "moments of truth" in the buying process: reaching, stopping and closing.
• By Herb Sorensen, the world's #1 expert on in-store consumer behavior.