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International Business: A Managerial Perspective, 9th edition

  • Ricky W. Griffin
  • Michael Pustay
Pearson eText International Business: A Managerial Perspective -- Instant Access

ISBN-13:  9780135639061

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Overview

International Business examines how managers succeed in a competitive world, with an emphasis on skills development, emerging markets, and cultural and geographic literacy.

Pearson eText is an easy-to-use digital textbook that you can read online or offline. Make it your own by adding highlights and notes, and learn on the go with the mobile app. At the end of your subscription, you can opt to renew access to your eText and personalized notes.

Table of contents

PART 1: THE WORLD’S MARKETPLACES

1. An Overview of International Business 

2. Global Marketplaces and Business Centers 

3. Legal, Technological, Accounting, and Political Environments 

4. The Role of Culture 

5. Ethics and Social Responsibility in International Business 

 

PART 2: THE INTERNATIONAL ENVIRONMENT 

6. International Trade and Investment 

7. The International Monetary System and the Balance of Payments 

8. Foreign Exchange and International Financial Markets 

9. Formulation of National Trade Policies 

10. International Cooperation Among Nations 

 

PART 3: MANAGING INTERNATIONAL BUSINESS

11. International Strategic Management 

12. Strategies for Analyzing and Entering Foreign Markets 

13. International Strategic Alliances 

14. International Organization Design and Control 

15. Leadership and Employee Behavior in International Business 

 

PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS

16. International Marketing 

17. International Operations Management 

18. International Financial Management 

19. International Human Resource Management and Labor Relations 

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Published by Pearson (April 18th 2019) - Copyright © 2020