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International Business: The Challenges of Globalization, 9th edition

  • Kenneth L. Wild
  • John J. Wild
Pearson eText International Business: The Challenges of Globalization -- Instant Access

ISBN-13:  9780136879879

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Overview

International Business uses a cultural framework and real-world examples to help you understand the scope of international business and prepare you for your career.

Pearson eText is an easy-to-use digital textbook that you can read online or offline. Make it your own by adding highlights and notes, and learn on the go with the mobile app. At the end of your subscription, you can opt to renew access to your eText and personalized notes.

 

Table of contents

PART I: GLOBAL BUSINESS ENVIRONMENT 

1. Globalization 


PART II: NATIONAL BUSINESS ENVIRONMENTS 

2. Cross-Cultural Business 

3. Political Economy and Ethics 

4. Economic Development of Nations 


PART III: INTERNATIONAL TRADE AND INVESTMENT 

5. International Trade Theory 

6. Political Economy of Trade 

7. Foreign Direct Investment 

8. Regional Economic Integration 


PART IV: THE INTERNATIONAL FINANCIAL SYSTEM 

9. International Financial Markets 

10. International Monetary System 


PART V: INTERNATIONAL BUSINESS MANAGEMENT 

11. International Strategy and Organization 

12. Analyzing International Opportunities 

13. Selecting and Managing Entry Modes 

14. Developing and Marketing Products 

15. Managing International Operations 

16. Hiring and Managing Employees 



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Published by Pearson (July 22nd 2019) - Copyright © 2019