Skip to main content
  1. Home
  2. Business & Economics
  3. Management
  4. International Business
  5. Pearson eText International Business: Environments and Operations -- Instant Access

International Business, 16th edition

  • John D. Daniels
  • Lee Radebaugh
  • Daniel P. Sullivan
Pearson eText International Business: Environments and Operations -- Instant Access

ISBN-13:  9780136878841

  • eText
  • eText
12-month access
Instant access
$59.99
Instant access
$59.99

What's included

  • eText

    A digital version of the text you can personalize and read online or offline.

  • eText

    Pearson eText is an affordable, easy-to-use digital textbook. Read it on your computer, or download the mobile app to study on the go.

Overview

International Business balances authoritative theory and practice, using contemporary examples, scenarios, and cases to explain how to conduct business in foreign markets.

Pearson eText is an easy-to-use digital textbook that you can read online or offline. Make it your own by adding highlights and notes, and learn on the go with the mobile app. At the end of your subscription, you can opt to renew access to your eText and personalized notes.

Table of contents

I. Background for International Business

1. Globalization and International Business

 

II. Comparative Environmental Frameworks

2. The Cultural Environments Facing Business

3. The Political and Legal Environments Facing Business

4. The Economic Environments Facing Business

5. Globalization and Society

 

III. Theories and Institutions: Trade and Investment

6. International Trade and Factor Mobility Theory

7. Governmental Influence on Trade

8. Cross-National Cooperation and Agreements

 

IV. World Financial Environment

9. Global Foreign-Exchange Markets

10. The Determination of Exchange Rates

11. Global Capital Markets

 

V. Global Strategy, Structure, and Implementation

12. The Strategy of International Business

13. Country Evaluation and Selection

14. Export and Import

15. Direct Investment and Collaborative Strategies

16. The Organization of International Business

 

VI. Managing International Operations

17. Marketing Globally

18. Global Operations and Supply-Chain Management

19. International Accounting and Finance Issues

20. International Human Resource Management

For teachers

All the material you need to teach your courses.

Discover teaching material

Published by Pearson (July 19th 2019) - Copyright © 2018