International Business, 16th edition
Pearson eText International Business: Environments and Operations -- Instant Access
ISBN-13: 9780136878841
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- eText
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Overview
International Business balances authoritative theory and practice, using contemporary examples, scenarios, and cases to explain how to conduct business in foreign markets.
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Table of contents
I. Background for International Business
1. Globalization and International Business
II. Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Business
5. Globalization and Society
III. Theories and Institutions: Trade and Investment
6. International Trade and Factor Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements
IV. World Financial Environment
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates
11. Global Capital Markets
V. Global Strategy, Structure, and Implementation
12. The Strategy of International Business
13. Country Evaluation and Selection
14. Export and Import
15. Direct Investment and Collaborative Strategies
16. The Organization of International Business
VI. Managing International Operations
17. Marketing Globally
18. Global Operations and Supply-Chain Management
19. International Accounting and Finance Issues
20. International Human Resource Management
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