Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An, 1st edition

  • Kimberly A. Tranter
  • Trevor Stuart-Hill
  • Juston Parker

Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An (Subscription)

ISBN-13:  9780133004731

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Overview

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry.  A final chapter looks at trends and forecasts the future evolution of this important new field.

Table of contents

Table of Contents  

 

1.   An Introduction

2.   A History

3.   Customers’ Knowledge and Consumer Behavior

4.   Market Segmentation and Selection

5.   Internal Assessment and Competitive Analysis

6.   Economic Principles and Demand Forecasting

7.   Reservations and Channels of Distribution

8.   Dynamic Value-Based Pricing

9.   Channel and Inventory Management

10.  The Revenue Management Team

11.  Strategic Management and Following the RevMAP

12.  Tools, Tactics, and Resources

13.  Legal and Ethical Issues and Potential Bumps in the Road

14.  Crystal Ball

15.  Applications in Lodging and Food and Beverage

16.  Applications in Sports, Entertainment, and Event Management

17.  Applications in Cruise, Spa, and Luxury RV Resorts

18.  Applications in Golf, Gaming, and Theme Parks

 

GLOSSARY

 

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Published by Pearson (December 9th 2020) - Copyright © 2009