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  5. Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An (Subscription)

Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An, 1st edition

  • Kimberly A. Tranter
  • Trevor Stuart-Hill
  • Juston Parker

Published by Pearson (January 14th 2008) - Copyright © 2009

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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An (Subscription)

ISBN-13: 9780133004731

Includes: eBook
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Overview

Table of contents

Table of Contents  

 

1.   An Introduction

2.   A History

3.   Customers’ Knowledge and Consumer Behavior

4.   Market Segmentation and Selection

5.   Internal Assessment and Competitive Analysis

6.   Economic Principles and Demand Forecasting

7.   Reservations and Channels of Distribution

8.   Dynamic Value-Based Pricing

9.   Channel and Inventory Management

10.  The Revenue Management Team

11.  Strategic Management and Following the RevMAP

12.  Tools, Tactics, and Resources

13.  Legal and Ethical Issues and Potential Bumps in the Road

14.  Crystal Ball

15.  Applications in Lodging and Food and Beverage

16.  Applications in Sports, Entertainment, and Event Management

17.  Applications in Cruise, Spa, and Luxury RV Resorts

18.  Applications in Golf, Gaming, and Theme Parks

 

GLOSSARY

 

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