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Managing Enterprise Content: A Unified Content Strategy

Managing Enterprise Content: A Unified Content Strategy, 2nd edition

Name: Managing Enterprise Content: A Unified Content Strategy, 2nd edition
Brand: New Riders
SKU: ISBN-13:9780321815361
Price: 39.99 USD
Availability: InStock

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Managing Enterprise Content: A Unified Content Strategy

ISBN-13: 9780321815361

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This is a new and updated edition of the foundational book on content strategy

Provides a methodology to identify key business needs and build a unified content strategy
Shows how to analyze content and create responsive content models
New edition of the seminal book that launched the field of content strategy back in 2002

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