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Marketing for Hospitality and Tourism, 8th edition

  • Philip Kotler
  • John T. Bowen
  • Seyhmus Baloglu
  • James Makens
  • Philip T. Kotler

Overview

For courses in hospitality sales and marketing.

Market leader in hospitality marketing around the world
RevelMarketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.

NOTE:
Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.

Table of contents

PART I: UNDERSTANDING THE HOSPITALITY AND TOURISM MARKETING PROCESS
1. Introduction: Marketing for Hospitality and Tourism
2. Service Characteristics of Hospitality and Tourism Marketing
3. The Role of Marketing in Strategic Planning

PART II: DEVELOPING HOSPITALITY AND TOURISM MARKETING OPPORTUNITIES AND STRATEGIES
4. The Marketing Environment
5. Managing Customer Information to Gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers

PART III: DEVELOPING THE HOSPITALITY AND TOURISM MARKETING MIX
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social Media, and Mobile Marketing

PART IV: MANAGING HOSPITALITY AND TOURISM MARKETING
17. Destination Marketing
18. Next Year’s Marketing Plan

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Published by Pearson (February 22nd 2020) - Copyright © 2021