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Marketing Strategy and Competitive Positioning, 7th edition
Published by Pearson (January 13, 2020) © 2020
- Graham Hooley Aston University
- Nigel Piercy Warwick Business School
- Brigitte Nicoulaud Aston Business School
- John Rudd University of Warwick
- Nick Lee University of Warwick
Paperback
$175.99
Price Reduced From: $219.99
ISBN-13: 9781292276540
Marketing Strategy and Competitive Positioning
Published 2020
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