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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies, 1st edition

  • Dirk Nicol

Published by IBM Press (April 23rd 2013) - Copyright © 2013

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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

ISBN-13: 9780133094923

Includes: Unassigned

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Overview

Table of contents

1  Introducing Mobile Enterprise     1

Mobile Landscape     2

The Disruption of Smartphones and Tablets     5

   Catalysts for Disruption     5

Implications of the Consumerization of IT     9

BYOD: Bring Your Own Device to Work     11

A Preview of Enterprise Mobility Strategy     13

Summary     14

Endnotes     16

Additional Sources     16

2  Defining Business Value     17

A Brief History of the Smartphone: The Power of Context, Intelligence, and Engagement     18

App Revolution: Bringing Together Context, Intelligence, and Engagement While Driving End User Value     21

   Contextual Information: Key Ingredient to Improving Outcomes     21

   Mobile Intelligence: Ubiquitous Computing and Decision Making     22

   Engagement: Weaving into Daily Life     23

How the Mobile App Enters into Lives to Add Value     24

Defining Goals Based on Business Value     27

   B2E or B2B Value Goals     28

   B2C Value Goals     29

Thinking Through Mobile App Value     30

Summary     32

Endnotes     33

Additional Sources     34

3  Mobile Business Challenges     35

Mobile Application Development Challenges     36

   Developing for Multiple Mobile Platforms     37

   Delivering High-Quality Apps That Engage Users and Meet Business Objectives     40

   Connectivity to Back-End Systems and Data     40

   Meeting Accelerated Time-to-Market Requirements     41

   Integration with Existing Development Processes     42

Security and Management     43

   Management and Post-Deployment Control of Apps     46

Summary     46

4  The Mobile Framework     49

A Mobile Framework     50

Mobile App Becomes the Fundamental Value Delivery Vehicle     52

Mobile Development, Security, Management, and Business Transformation     57

   Mobile Development     57

   Management and Security   &

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