MyLab Business Communication with Pearson eText -- Standalone Access Card -- for Business Communication Essentials, Fifth Canadian Edition, 5th edition

  • Courtland L Bovee
  • John Thill
  • Jean A. Scribner

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Overview

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.


Communication is the most valuable skill that graduates can bring into the workforce, but it is one of the most challenging to teach. Business Communication Essentials blends the timeless fundamentals of communication with contemporary techniques and an emphasis on business-English improvement. To help students succeed from their first day on the job, Business Communication Essentials presents the full range of on-the-job skills that today’s communicators need, from writing conventional printed reports to using the latest digital, social, mobile, and visual media.


The new, fifth Canadian edition is student-friendly and features the most extensive end-of-chapter activities available, including questions, exercises, assignments, and cases. Packaged with MyLab Business Communication, this edition gives you access to tools for building your language skills while you develop your business communication know-how.

Table of contents

Part 1 Business Communication Foundations
1 Understanding Business Communication in Today’s Workplace
2 Mastering Team Skills and Interpersonal Communication

Part 2 The Three-Step Writing Process
3 Planning Business Messages
4 Writing Business Messages
5 Completing Business Messages

Part 3 Brief Business Messages
6 Crafting Messages for Electronic Media
7 Writing Routine and Positive Messages
8 Writing Negative Messages
9 Writing Persuasive Messages

Part 4 Longer Business Messages
10 Understanding and Planning Reports and Proposals
11 Writing and Completing Reports and Proposals
12 Developing Oral and Online Presentations

Part 5 Employment Messages and Job interviews
13 Building Careers and Writing Résumés
14 Applying and Interviewing for Employment

APPENDIX A Format and Layout of Business Documents
APPENDIX B Documentation of Report Sources
APPENDIX C Correction Symbols

Published by Pearson Canada (January 1st 2019) - Copyright © 2020